Brand Origin

PRIVATE STITCH was founded in 2011, from nothing more than a humble desk and a relentless passion for design. With limited resources but unlimited determination, we set out to create menswear that stands apart. Our journey began with a single goal — to craft high-quality shirts that combine timeless tailoring with modern aesthetics.

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The Moustache Logo Story

Our signature moustache logo is more than just a design — it’s a symbol of confidence, maturity, and individuality. For us, the moustache represents a timeless gentleman’s spirit: bold yet refined, playful yet classic. It’s a reminder that style isn’t only about what you wear, but also about the attitude you carry.

Over the years, this logo has become an iconic element of PRIVATE STITCH, proudly stitched into our shirts and T-shirts, embodying the identity of men who value authenticity and detail.

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Our Design Philosophy

At PRIVATE STITCH, we believe in quality, care, and authenticity. Each garment is thoughtfully designed and made from carefully selected fabrics to ensure comfort, durability, and timeless appeal. From the cut of our shirts to the smallest stitch, every detail reflects our pursuit of excellence.

Today, we continue to grow with new collections, including the PSG outdoor-inspired line, while preparing for the future with womenswear and lifestyle products. What started from one desk in 2011 has now become a community of people who share our vision for style, confidence, and individuality.   

PRIVATE STITCH — Crafted Shirts, Crafted Character.